About us
About Us
OUR STORY – EAST COAST FLAVOR, WEST COAST VIBES
OUR STORY – EAST COAST FLAVOR, WEST COAST VIBES
Since 2019, Big Jim’s Roast Beef has been serving Pacific Beach and San Diego with authentic Massachusetts-style roast beef sandwiches, subs, and homemade comfort food that feels like home. What began as a pop-up at local San Diego farmers markets and breweries has grown into a full-time sandwich shop in Pacific Beach, proudly located on Cass Street just minutes from Mission Bay Park and Crystal Pier.
Since 2019, Big Jim’s Roast Beef has been serving Pacific Beach and San Diego with authentic Massachusetts-style roast beef sandwiches, subs, and homemade comfort food that feels like home. What began as a pop-up at local San Diego farmers markets and breweries has grown into a full-time sandwich shop in Pacific Beach, proudly located on Cass Street just minutes from Mission Bay Park and Crystal Pier.
Welcome to Big Jim's Roast Beef - Our Sandwich Shop's Story
Welcome to Big Jim's Roast Beef - Our Sandwich Shop's Story
Founded by chef James “Big Jim” Jones, Big Jim’s Roast Beef San Diego was built from a love of East Coast flavor and California vibes. After moving from New England to Southern California, Big Jim introduced locals to the legendary North Shore roast beef sandwich — slow-roasted top-round beef layered with James River BBQ sauce, cheese, and mayo on a toasted bun.
In 2023, Big Jim opened his Pacific Beach restaurant, creating a new tradition for locals, surfers, and visitors searching for the best sandwiches in San Diego. Today our menu includes hot subs, Italian subs, steak & cheese sandwiches, and crispy onion rings, each crafted fresh daily and piled high for maximum flavor.
Founded by chef James “Big Jim” Jones, Big Jim’s Roast Beef San Diego was built from a love of East Coast flavor and California vibes. After moving from New England to Southern California, Big Jim introduced locals to the legendary North Shore roast beef sandwich — slow-roasted top-round beef layered with James River BBQ sauce, cheese, and mayo on a toasted bun.
In 2023, Big Jim opened his Pacific Beach restaurant, creating a new tradition for locals, surfers, and visitors searching for the best sandwiches in San Diego. Today our menu includes hot subs, Italian subs, steak & cheese sandwiches, and crispy onion rings, each crafted fresh daily and piled high for maximum flavor.
Our Community
Our Community
Big Jim’s Roast Beef Pacific Beach isn’t just a sandwich shop in Pacific Beach — it’s a gathering place for the San Diego community. Regulars stop in after surfing at Tourmaline Beach, students from Clairemont and La Jolla grab lunch, and families from Ocean Beach enjoy relaxed weekend meals.
We stay active across San Diego County, catering beach parties, and feeding locals who crave real East Coast subs with West Coast vibes. Whether you’re walking from the beach or ordering online, Big Jim’s is your go-to sandwich shop in Pacific Beach San Diego.
Big Jim’s Roast Beef Pacific Beach isn’t just a sandwich shop in Pacific Beach — it’s a gathering place for the San Diego community. Regulars stop in after surfing at Tourmaline Beach, students from Clairemont and La Jolla grab lunch, and families from Ocean Beach enjoy relaxed weekend meals.
We stay active across San Diego County, catering beach parties, and feeding locals who crave real East Coast subs with West Coast vibes. Whether you’re walking from the beach or ordering online, Big Jim’s is your go-to sandwich shop in Pacific Beach San Diego.
Our Food
Our Food
When people think of Big Jim’s Roast Beef, they think of authentic North Shore flavor with a San Diego twist. Every roast beef sandwich we serve is slow-roasted in-house — tender, juicy, and perfectly sliced — then layered with James River BBQ sauce, mayo, and white American cheese on a buttered, grilled bun.
Our most popular item, the Super Beef, features 8oz of roast beef piled high on a caramelized onion bun, while the Junior Beef offers the same slow-roasted flavor in a smaller size. It’s the kind of sandwich that defines Massachusetts-style roast beef — sandwiches and subs done right here in Pacific Beach, San Diego.
Beyond the classics, our subs bring bold flavor to every bite. Try the French Dip with caramelized onions and house-made horseradish mustard, or go Big Jim style with the Steak & Cheese, Onion Steak, Pepper Steak, or Steak Bomb, all made with shaved and grilled top round on locally baked sesame seed hoagie rolls.
Pair your meal with our signature onion rings, creamy tortellini pasta salad, or a bag of assorted chips — and don’t forget to grab a cold Pepsi product to wash it all down. Every plate reflects Big Jim’s commitment to quality, flavor, and community.
Whether you’re dining in, grabbing takeout, or eating lunch at a beach gathering near Mission Bay, La Jolla, or Ocean Beach, you’ll taste why locals call Big Jim’s the best sandwich shop in Pacific Beach. Every bite is slow-roasted, full of East Coast flavor, and made with West Coast heart.
When people think of Big Jim’s Roast Beef, they think of authentic North Shore flavor with a San Diego twist. Every roast beef sandwich we serve is slow-roasted in-house — tender, juicy, and perfectly sliced — then layered with James River BBQ sauce, mayo, and white American cheese on a buttered, grilled bun.
Our most popular item, the Super Beef, features 8oz of roast beef piled high on a caramelized onion bun, while the Junior Beef offers the same slow-roasted flavor in a smaller size. It’s the kind of sandwich that defines Massachusetts-style roast beef — sandwiches and subs done right here in Pacific Beach, San Diego.
Beyond the classics, our subs bring bold flavor to every bite. Try the French Dip with caramelized onions and house-made horseradish mustard, or go Big Jim style with the Steak & Cheese, Onion Steak, Pepper Steak, or Steak Bomb, all made with shaved and grilled top round on locally baked sesame seed hoagie rolls.
Pair your meal with our signature onion rings, creamy tortellini pasta salad, or a bag of assorted chips — and don’t forget to grab a cold Pepsi product to wash it all down. Every plate reflects Big Jim’s commitment to quality, flavor, and community.
Whether you’re dining in, grabbing takeout, or eating lunch at a beach gathering near Mission Bay, La Jolla, or Ocean Beach, you’ll taste why locals call Big Jim’s the best sandwich shop in Pacific Beach. Every bite is slow-roasted, full of East Coast flavor, and made with West Coast heart.
The Experience
The Experience
At Big Jim’s Roast Beef in Pacific Beach, San Diego, it’s not just about what’s on the plate — it’s about how you feel when you’re here. From the moment you walk through our doors on Cass Street, the aroma of freshly roasted beef and grilled buns sets the tone for a warm, casual meal that feels like home.
Our atmosphere mixes East Coast tradition with West Coast energy — friendly faces behind the counter, laughter at the tables, and the unmistakable buzz of locals enjoying the best roast beef sandwiches in Pacific Beach. Whether you’re stopping in after a surf at Mission Bay, grabbing lunch sandwiches before heading to La Jolla Shores, or meeting friends from Clairemont, you’ll always find good food and good company waiting at Big Jim’s Roast Beef.
Every visit brings a taste of the North Shore roast beef experience, reimagined for Southern California. The music, the energy, the portions — everything is designed to remind you that great food is meant to be shared. We take pride in being a true San Diego sandwich shop where neighbors and travelers alike come together over hearty sandwiches and friendly conversation.
Whether you’re grabbing lunch with coworkers, catching a weekend dinner with family, or just craving something familiar after a day at the beach, Big Jim’s Roast Beef delivers more than just a meal — it delivers connection, comfort, and community.
That’s what makes Big Jim’s Roast Beef more than a sandwich stop — it’s a Pacific Beach favorite, a San Diego tradition, and the place where East Coast flavor meets West Coast vibes every single day.
At Big Jim’s Roast Beef in Pacific Beach, San Diego, it’s not just about what’s on the plate — it’s about how you feel when you’re here. From the moment you walk through our doors on Cass Street, the aroma of freshly roasted beef and grilled buns sets the tone for a warm, casual meal that feels like home.
Our atmosphere mixes East Coast tradition with West Coast energy — friendly faces behind the counter, laughter at the tables, and the unmistakable buzz of locals enjoying the best roast beef sandwiches in Pacific Beach. Whether you’re stopping in after a surf at Mission Bay, grabbing lunch sandwiches before heading to La Jolla Shores, or meeting friends from Clairemont, you’ll always find good food and good company waiting at Big Jim’s Roast Beef.
Every visit brings a taste of the North Shore roast beef experience, reimagined for Southern California. The music, the energy, the portions — everything is designed to remind you that great food is meant to be shared. We take pride in being a true San Diego sandwich shop where neighbors and travelers alike come together over hearty sandwiches and friendly conversation.
Whether you’re grabbing lunch with coworkers, catching a weekend dinner with family, or just craving something familiar after a day at the beach, Big Jim’s Roast Beef delivers more than just a meal — it delivers connection, comfort, and community.
That’s what makes Big Jim’s Roast Beef more than a sandwich stop — it’s a Pacific Beach favorite, a San Diego tradition, and the place where East Coast flavor meets West Coast vibes every single day.
A Pacific Beach & San Diego Favorite
A Pacific Beach & San Diego Favorite
From humble beginnings at San Diego markets to a brick-and-mortar sandwich shop in Pacific Beach, Big Jim’s Roast Beef has become a local landmark for roast beef sandwich and subs fans across San Diego.
Proudly serving Mission Bay, Clairemont, La Jolla, Ocean Beach, and all nearby San Diego cities, we remain true to our promise: East Coast Flavor, West Coast Vibes
From humble beginnings at San Diego markets to a brick-and-mortar sandwich shop in Pacific Beach, Big Jim’s Roast Beef has become a local landmark for roast beef sandwich and subs fans across San Diego.
Proudly serving Mission Bay, Clairemont, La Jolla, Ocean Beach, and all nearby San Diego cities, we remain true to our promise: East Coast Flavor, West Coast Vibes
Come Join Us
Come Join Us
Searching for the best sandwich shop in Pacific Beach, San Diego? Stop by Big Jim’s Roast Beef on Cass Street and taste the original Massachusetts-style roast beef sandwich that’s taken San Diego by storm.
Whether it’s a quick lunch near Mission Bay, a laid-back beach-day lunch, or a catered meal for your next gathering, Big Jim’s Roast Beef San Diego delivers every time. Our sandwiches and subs are slow-roasted, stacked high, and served with that friendly neighborhood energy that makes Pacific Beach special.
We’re proud to share our East Coast flavor with West Coast vibes — hearty sandwiches, generous portions, and a welcoming spot where locals and visitors feel right at home. So grab a seat, bring your friends, and discover why Big Jim’s is becoming a true Pacific Beach favorite for anyone craving the best sandwiches in San Diego.
Searching for the best sandwich shop in Pacific Beach, San Diego? Stop by Big Jim’s Roast Beef on Cass Street and taste the original Massachusetts-style roast beef sandwich that’s taken San Diego by storm.
Whether it’s a quick lunch near Mission Bay, a laid-back beach-day lunch, or a catered meal for your next gathering, Big Jim’s Roast Beef San Diego delivers every time. Our sandwiches and subs are slow-roasted, stacked high, and served with that friendly neighborhood energy that makes Pacific Beach special.
We’re proud to share our East Coast flavor with West Coast vibes — hearty sandwiches, generous portions, and a welcoming spot where locals and visitors feel right at home. So grab a seat, bring your friends, and discover why Big Jim’s is becoming a true Pacific Beach favorite for anyone craving the best sandwiches in San Diego.
